What Should Actually Be on Your Homepage?
Your homepage is the front door to your business. Just like your salon or studio, it should feel warm, clear, and easy to walk into. If you run a hair salon, massage space, or fitness studio, your homepage should help new visitors trust you and know what to do next.
Why the Homepage Matters
When someone finds you online, they land on your homepage first. And they have questions right away:
- "Is this the right place?"
- "Can they help me?"
- "Can I trust them?"
Your homepage helps answer those questions fast.
Why it helps with Google (SEO):
- It shows Google what your business is about.
- It helps people book or contact you.
- It connects to your other pages so Google sees the full picture.
To work well, your homepage needs to be clear for people and for search engines. Keep it fast, easy to read, and full of helpful words your clients are already searching for.
1. A Headline That Speaks to Your Niche or Problem You Solve
Your main headline should tell people what you do and who it's for. Make it easy to understand. Use real words your clients would type into Google.
Instead of:
"Welcome to [Salon Name]"
Try:
Then add a short line below it that makes people feel like you understand them:
"We help busy women feel confident and love their hair again."
💡 Tip: Use a headline that matches what's on your Google Business Profile. That helps people and Google connect the dots.
2. A Clear Call to Action (CTA)
Your homepage should show people what to do next.
- Main button: "Book Now" or "View Services"
- Optional: "Get a Free Consult" or "See Our Work"
Put the main button at the top of the page so people don't have to scroll to find it. Make it easy to click on phones.
3. Quick Contact Info
People want to know how to reach you fast. Add this:
- Phone number (clickable on mobile)
- Address with a map or directions link
- Hours you are open
You can put this at the top, bottom, or in both spots.
4. Your Top Services at a Glance
Don't list everything. Just give a quick look at what you're best known for.
- Haircuts + Blowouts
- Keratin Smoothing
- Color Correction
- Packages or seasonal offers
List a starting price (like "From $85") if you can. It helps people plan.
5. Show Why They Should Trust You
Add real proof that people love your work:
- Before & after pictures
- A 5-star review
- A badge: "Trusted by 100+ local clients"
This helps new people feel safe to try your services.
6. Tell Them Who You Are
You don't need your whole life story. Just a short message that shows your values or story.
"We're a woman-owned salon helping people feel more confident every day."
You can also add pictures and short bios of your team. Then link to a full About page.
7. Booking That Works on Mobile
Once they trust you, don't make booking hard.
- Use a booking tool that is easy to tap through
- Show available times or how to ask for one
- Make the button float or stick to the page when scrolling
8. Extra Add-Ons (Only if They Help)
- Instagram feed with your latest work
- Sign-up form for news or offers
- Small blog preview with tips or trends
Only add these if they're up to date and help your client take action.
What to Leave Out
- Long paragraphs about your journey → save it for your About page
- Stock photos → use real pictures of your work and team
- Auto-play music → skip it
Final Thoughts: Make It Easy to Say Yes
Your homepage should say:
➡️ Here's who we help
➡️ Here's what we do
➡️ Here's how to book
Let your homepage feel like a welcome mat—not a maze.
📅 Need help? Download the Salon Homepage Audit Checklist or send me a message.
